Maximize Your Farmland’s Potential

Expert Management. Reliable Returns.

Is Your Farm Underperforming?

Managing farmland is complex. Are you facing:

  • Limited time for management?
  • Unclear succession plans?
  • Market or crop performance concerns?

We simplify ownership and maximize returns.

Why Choose Hertz Farm Management?

  • Proven strategies to increase income
  • Strong tenant relations for stable returns
  • 99% client satisfaction – trusted by farm owners like you

“As we expand, our philosophy is to find property with high potential, improve it, and then once we’ve maximized it, continue to grow our asset.”
— Edward, farm owner and current client

How It Works

  1. Connect – Schedule a no-obligation meeting
  2. Customize – Define your goals with our experts
  3. Thrive – Watch your farm perform at its best

Your farm deserves expert attention. Let’s secure its future together.


Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

Sustainable Farm Management for a Thriving Future

Protect your legacy. Enhance profitability. Preserve the land.

Is Your Farm Set Up for Long-Term Success?

Without expert management, farmland can face:

  • Soil degradation and inefficient practices
  • Tenant instability and declining land value
  • Overwhelming legacy and succession planning

We help you balance sustainability with profitability.

Why Hertz Farm Management?

  • Personalized strategies to improve soil health and yields
  • Proactive stewardship aligned with your values
  • Trusted by 99% of clients for exceptional service

“It’s our responsibility to make sure that we continue to make the farms better for the next generation.”
— Cheryl, farmland owner and current client

How It Works

  1. Connect – Schedule a no-obligation consultation
  2. Plan – Define your goals with our experts
  3. Grow – Implement sustainable, profitable solutions

Secure your farm’s future—start today.


Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

Secure Your Farm's Legacy with Expert Management

Without a clear plan, your family's hard work may be lost to mismanagement, leaving future generations unprepared and disconnected from their heritage.

  • Unsure how to pass on your legacy?
  • Lost connection with your farmland?
  • Unsure how to assess tenant performance?

Cultivate Your Legacy

  • Expert guidance on succession planning and trusts
  • Regular updates and farm tours to stay connected
  • A team with 99% client recommendation rate

We Understand Your Concerns - You want assurance that your farm is in good hands.

  • 99% Client Recommendation Rate - We prioritize your trust by maintaining high satisfaction levels.
  • Experienced Professionals with Continued Education - Our team members are dedicated to always improving their expertise.

“Our farm manager understands that our goal is to be able to pass our farms on to the next generation and keep them in good shape.”  - Nancy, farm owner and current client

Build a Legacy that Lasts for Generations

  1. Connect with Us – Share your farm goals and concerns with our experts
  2. Define Your Vision – Together, we create a personalized management plan
  3. Enjoy Peace of Mind – Trust our experienced team to handle the details.

Connect with a Hertz Farmland Professional Today


Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

Get Your Free Guide: What to Expect as a Farm Management Client

Are you considering professional farm management but unsure what to expect? Our free guide walks you through the entire process, so you can make informed decisions with confidence.

In This Guide, You’ll Find:

✅ How professional farm management simplifies land ownership

✅ The key services and benefits we provide

✅ See a sample farm management report

✅ How we maximize your farm’s long-term success

With expert insights and a straightforward approach, this guide will help you understand how we work with landowners like you to protect, improve, and profit from your farmland—without the day-to-day headaches.

 

Fill out your information below and download your guide today!

Frequently Asked Questions for Farm Management Services

Real Stories. Real Landowners. Real Results.

The land tells a story, but so do the people who care for it. Here, you'll find stories from landowners, farmers, and families who’ve trusted us to manage, buy, and appraise their farmland. Whether through heartfelt letters, or firsthand videos, these testimonials reflect the values we stand for—honesty, expertise, and a commitment to doing right by the land and those who own it.

We’re honored to walk alongside our clients, helping them make confident and informed decisions that preserve their legacy and grow their investment. Take a moment to hear their experiences—you might just find a story that resonates with yours.

 

A Farming Legacy Moves to the Midwest

Moving a household is always a daunting task, but relocating multiple households in a multi-generational family and a commercial row-crop farming operation nearly 900 miles away seems downright impossible. Yet, that’s exactly what father-son duo Joe and Austin Terhune set out to do.

 

Spencer Smith, AFM, ALC, Duane Robson, Nancy Coan, Henry Coan, and Kurt Robson, pose on the Coan's farmland in Vermilion County, IL.

Growing Towards a Sustainable Future

From classrooms to farmland. Hertz clients Nancy and Henry Coan share their story of farmland ownership and building a farm legacy that will last for generations.

 

 

Keith Smith, Michael & Cheryl McKitrick, Cal Dickson, Hertz Farm Manager, and Ryan Lockart on a Hertz client farm in Iowa.

Five Generations of Farmland Ownership

Learn from Hertz clients Jennifer Dickey and Cheryl McKitrick and their journey to creating a farmland legacy that's built to last.

 

 

 

Landowner James Gould talks through his experience selling farmland with Hertz Real Estate services.

Selling a Farm Through Hybrid Auction

James Gould talks about his experience working with Hertz to sell his farm in Tazewell Co., IL through a Hybrid Auction.

 

 

 

Landowners Edward Otrusina and Julie Smith believe they’ve found the key to stewardship with one simple yet powerful approach: “Leave it better than you found it.” Today, this guiding principle has helped the siblings establish a sustainable family legacy that will endure for years to come.

Investment in Wealth for Generations

Landowners Edward Otrusina and Julie Smith believe they’ve found the key to stewardship with one simple yet powerful approach: “Leave it better than you found it.” Today, this guiding principle has helped the siblings establish a sustainable family legacy that will endure for years to come.

 

 

With a farming operation that dates back a couple hundred years, Bob Winders recognizes the importance of keeping the farms in his family. “It’s a special family connection,” explained Bob. “It’s a part of our family history that dates back a long way, so one of our goals has always been to try and keep the farms in the family.”

Keeping the Farm In the Family

With a farming operation that dates back a couple hundred years, Bob Winders recognizes the importance of keeping the farms in his family. “It’s a special family connection,” explained Bob. “It’s a part of our family history that dates back a long way, so one of our goals has always been to try and keep the farms in the family.”

 

 

Ready to Start Your Own Story?

Every farm has a history. Every landowner has a vision. Let’s write the next chapter together. Whether you need expert farm management, a trusted partner in buying or selling farmland, or a clear appraisal, our team is here to help.

Find your local Hertz representative today and let’s talk about how we can work alongside you to protect, grow, and honor your land’s legacy.

Make Confident and Informed Decisions About Your Farm

If you’re considering selling your farmland, the demand is still strong, but the approach to a successful sale in today’s market may be different than in previous years. Choosing the right sale method is critical to maximizing your outcome.

Learn About Our Proven Sale Methods

Each method comes with its own set of advantages, and we guide you through evaluating which is the best fit for your farm and your specific goals.
Download our free PDFs to discover which sale method may be best for your farm:

Brokerage Listing: A tailored approach for a more private transaction.
Public Auction: Open bidding with the potential for competitive offers.
One-Chance Sealed Bid: A confidential, no-pressure bidding process.

  

Ready to Talk About Your Farm?

Let's start with a no-cost, no-obligation conversation. Our experienced team will take the time to learn about your farm, analyze the local market, and provide you with a personalized strategy. Whether you're exploring options or are ready to make a move, we're here to help you make confident, informed decisions.

Submit the form below to be connected with one of our Farmland Professionals




Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

Join us in Boston to learn how adding farmland & professional management to your portfolio can enhance a long-term wealth-building strategy.

Owning Farmland Offers

  • Long-term Growth & Stability
  • Portfolio Diversification
  • A Hedge Against Inflation
  • Environmental Responsibility


Seminar Agenda

Seminar Location: 
Hyatt Regency Boston/Cambridge, 575 Memorial Dr., Cambridge, MA 02139


Hertz Presenters

Randy Hertz, AFM, ALC, CFP

Executive Chairman
515-290-6016
Randy.Hertz@Hertz.ag

  

Rebecca Frantz, ALC

Real Estate Salesperson
319-330-2945
RebeccaF@Hertz.ag

  

Spencer Smith, AFM, ALC

Farm Manager/Real Estate Broker
309-826-7736
SpencerS@Hertz.ag

 

Founded in 1946, Hertz Farm Management, Inc. is the premier farmland asset management company in the Midwest, serving as a trusted partner to generations of farmland owners. We specialize in professional farm management, farm real estate sales, farmland auctions (live and online), land acquisitions, and farm appraisals.

With 14 offices throughout the U.S., Hertz manages over 3,000 farms consisting of over 650,000 acres. Our real estate team has handled more than $2 billion in farmland transactions since the beginning of 2021.


There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.

Let's Discuss Your Options

Fill out the form below and connect with a farmland professional.

 

Join Us at One of Our Summer 2024 In-Person Landowner Educational Seminars!

Learn how agriculture is evolving and how those changes will impact land values, leases and more. These seminars are designed for landowners who don’t farm their land. If you’re planning for the next generation of owners, we encourage you to bring your children and/or grandchildren!

To Register, select the location below that you would like to attend and complete the registration form.

Topics Include:

Grain Markets
Common Myths about Agriculture
Lease Trends/Leasing Alternatives
Client Services
Land Trends and Values
Hertz Farmland Professionals Panel

Additional Information:

Registration begins at 8:30 a.m., Seminar from 9:00 a.m. to 3:00 p.m.
Registration confirmation, an agenda, and a location map will be provided to you.







Webinar Materials: Estate and Transition Planning 

Below are the slides and a recording of our Hertz Webinar on Estate and Transition Planning (filmed on 5/30/2024).

Click the document below to view the Q & A questions from the webinar.

Join Us for our FREE Estate & Transition Planning Webinar!

May 30, 2024
10:00 a.m. - 10:30 a.m. Central Time

Click Here to Register

Topics:

  • The importance of planning for farmland ownership and transition
  • Basic types of ownership entities, and whether they may make sense for you
  • Current estate tax law & the scheduled sunset of the current tax law at the end of 2025
  • The increasing urgency to start planning and connect with your transition plan advisor
  • What Hertz brings to the table and how we can help you as a farmland owner

Your Local Experts in Professional Farm Management, Farm Real Estate & Valuations 

At Hertz Farm Management, we specialize in professional farm management, real estate sales, and farmland valuation. If you're wanting to maximize your farm's value and plan for your future, our experienced Mankato team is here to guide you. 

Why Choose Hertz Farm Management?

  • Recent farm sales expertise with proven results
  • Decades of experience helping farmland owners
  • Personalized strategies to help you succeed

 

Tell Us About Your Farm Goals

Give us a call at +1 (507) 345-5263

or Submit the form below to connect with one of our Farmland Professionals.


Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.

Let's Discuss Your Options

Fill out the form below and connect with a farmland professional.

Your Local Experts in Professional Farm Management, Farm Real Estate & Valuations 

At Hertz Farm Management, we specialize in professional farm management, real estate sales, and farmland valuation. If you're wanting to maximize your farm's value and plan for your future, our experienced Norfolk team is here to guide you. 

Why Choose Hertz Farm Management?

  • Recent farm sales expertise with proven results
  • Decades of experience helping farmland owners
  • Personalized strategies to help you succeed

 

Tell Us About Your Farm Goals

Give us a call at +1 (402) 371-9336

or Submit the form below to connect with one of our Farmland Professionals.


Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.

Let's Discuss Your Options

Fill out the form below and connect with a farmland professional.

There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.

Let's Discuss Your Options

Fill out the form below and connect with a farmland professional.

There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.

Let's Discuss Your Options

Fill out the form below and connect with a farmland professional.

There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.

Let's Discuss Your Options

Fill out the form below and connect with a farmland professional.

Your Local Experts in Professional Farm Management, Farm Real Estate & Valuations 

At Hertz Farm Management, we specialize in professional farm management, real estate sales, and farmland valuation. If you're wanting to maximize your farm's value and plan for your future, our experienced Washington team is here to guide you. 

Why Choose Hertz Farm Management?

  • Recent farm sales expertise with proven results
  • Decades of experience helping farmland owners
  • Personalized strategies to help you succeed

 

Tell Us About Your Farm Goals

Give us a call at +1 (319) 382-3343

or Submit the form below to connect with one of our Farmland Professionals.


Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.

Let's Discuss Your Options

Fill out the form below and connect with a farmland professional.

There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.

Let's Discuss Your Options

Fill out the form below and connect with a farmland professional.

There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.

Let's Discuss Your Options

Fill out the form below and connect with a farmland professional.

There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.

Let's Discuss Your Options

Fill out the form below and connect with a farmland professional.

There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.

Let's Discuss Your Options

Fill out the form below and connect with a farmland professional.

Your Farmland, Our Expertise

Your farmland is not just land; it's a living legacy that connects your family's past to the future. While you may not be actively farming, we understand the immense emotional and financial value your farm holds for you. That's why at Hertz, we make it our mission to help you as farmland owners make confident and informed decisions about your farm. 

In recognition of the increasing need for quality information, we'd like to invite you to subscribe to our Hertz newsletters, where you can read from experts in the field, and stay informed about the major topics surrounding agriculture. 

Additionally, if you would like to speak to a farmland professional near your farm, please fill out the form below. 

Subscribe Button

FORM

Hertz Landowner Seminar Presentations: Winter 2025

Click the buttons below to download presentations

  

 

 

 

Connect Me with a Farmland Professional

Our Farmland Professionals Can Help You Achieve Your Ownership Goals

Whether you are wanting to preserve your family legacy, maximize your farm’s potential, implement conservation practices, or all the above, our Farmland Professionals can help. In fact, 99% of our current clients would recommend us to other farmland owners.

 

Connect with a Hertz Farmland Professional Today!


Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

Chuck Grassley Interview - August 2023

Our Services Videos

Take a look at our Hertz services videos and get a behind the scenes look at our Farm Management, Farmland Real Estate, and Agricultural Appraisal Services.

 

 

Real Estate Farmland Market Update

Doug Hensley, President of Hertz Real Estate Services, gives timely updates on farmland real estate and the driving factors influencing today's market.

Farmland Market Update Videos

The Latest Farmland Market Update

Previous Farmland Market Update Videos

   

    

How do I find land for sale near me?

There are a couple ways you can find land for sale in your target area. First, you can connect with a farmland real estate agent. Second, you can join our weekly real estate email.

  1. Get in touch with an agriculture real estate agent. If you’re a buyer, having a farmland real estate agent that watches the market regularly is an especially effective way to make sure you are always aware of farms for sale in your target area. Agents often get a ‘behind the scenes’ look and are able to learn about properties before they hit the market. This can give you a competitive advantage in some instances and having a Hertz real estate agent on your side is definitely worth it!
  2. Join our weekly real estate email! Every Tuesday, we send out an email with all of our upcoming auctions and new listings. Click here to subscribe.

Is now a good time to sell my farm?

It depends! There are many factors that can influence land sales and the overall market for farmland real estate. Some of these factors include:

  • Commodity Markets
  • Interest Rates
  • Land Sale Volume – Locally and Market wide
  • Location

At Hertz we stay on top of all these factors, which enables us to give you the best localized advice on your property. If you’re interested in listing land for sale, please call us at 800-593-5263, or you can fill out our online form and we’ll have someone personally reach out to you.

Is now a good time to buy a farm?

The answer to this question also depends! Similar to selling a farm, the same factors that influence selling land can have a reverse influence on the land buying environment.  Having said that, each buyer will want to evaluate each purchase opportunity based on the buyer’s specific goals, the merits of the farm, and the larger market factors, including

  • Commodity Markets
  • Interest Rates
  • Land Sale Volume – Locally and Market wide
  • Location

At Hertz we stay on top of all these factors, which enables us to give you the best localized advice on land investing. If you’re interested in buying farmland, call us at 800-593-5263, or you can fill out our online form and we’ll have someone personally reach out to you.

What do you charge?

Our fees are commission-based, and we tailor our services and our fee to best fit your needs and the work that we will complete on your behalf. There’s no one size fits all approach with our professional fees, as everything is customized to you and your property. For the vast majority of our projects, we will first talk with you about your needs, and your property, before completing a written proposal that will describe your options and any associated professional service fees. Typically, the initial consultation and proposal comes at no cost and with no obligation.

What sale method is best for my farm?

There are a multitude of factors that can influence whether a farm is better suited for a public auction, hybrid auction, fully virtual auction, one-chance sealed bid sale, or a private listing. Given the unique nature of every farm, the nuance from one local market to the next, and the sometimes unique sale objectives of most sellers, it’s important to use the right sale method to maximize the results of your sale.

The best advice we can offer is to seek out and find a professional farmland real estate agent. Talk to them about your farm, the characteristics of the local market where your farm is located, and your goals for a sale. Be sure to understand their depth of experience and the marketing reach of both the agent and firm you choose; this decision can greatly impact the outcome and ultimate success of a sale.

If you would like to connect with our team of farmland professionals, please call us at 800-593-5263 or you can fill out our online form and we’ll have someone personally reach out to you.

Farm Succession Planning

At Hertz, we understand the importance of having a well-thought-out farm succession plan. As the agriculture landscape evolves and family farms transition from one generation to the next, proper planning becomes an essential element for ensuring the long-term sustainability and success of your farming operation.

What is a Farm Succession Plan?

A farm succession plan serves as a roadmap for the seamless transfer of assets, responsibilities, and decision-making authority from one generation to the next. It is a strategic approach that allows you to safeguard the legacy you have built while providing for the future of your family and farm.

Why Should You Have a Farm Succession Plan?

One of the key reasons why a farm succession plan is crucial is that it minimizes the potential for conflicts and uncertainties. By proactively addressing these issues through a succession plan, you can maintain family harmony and preserve the unity that has been the foundation of your farming legacy.

Additionally, a well-executed farm succession plan enables you to efficiently manage financial aspects such as estate taxes, capital gains, and other potential liabilities. 

Furthermore, a succession plan provides a framework for identifying and preparing the next generation of leaders within your family. 

A farm succession plan is not merely an administrative task; it is an investment in the future of your family, your farm, and the agriculture industry as a whole. By proactively addressing the complexities of succession, you secure your legacy, mitigate potential conflicts, optimize your financial resources, and nurture the next generation of farming leaders.

How Do I Get Started on a Farm Succession Plan?

The first step is to get in-touch with an attorney with experience in creating succession plans specifically for farmland owners. If you don’t know an attorney that specializes in succession planning, we would be happy to help you find someone who fits your goals. Additionally, we can help guide you through the process, offering expertise and insights to help you create a robust succession plan that safeguards your farm’s sustainability and paves the way for a prosperous future.

If you would like to talk to a Hertz Farmland Professional about your specific situation, please call us toll free at 800-593-5263 or you can fill out our online form and we will have someone reach out to you.

I Just Inherited a Farm... Now What?

Inheriting a farm can be both an exciting and a challenging endeavor, especially if you’re new to the agriculture industry. We understand, it can be a little overwhelming inheriting a big asset like this, but don’t panic! That’s where we come in.

At Hertz, we specialize in providing farmland services tailored to meet your specific needs. Whether you want to know the value of your farm, sell your farm, or keep the farm for future generations, we’re equipped to help you navigate these big decisions.

We are passionate about helping you unlock the full potential of your inherited farm. With our expertise and personalized approach, we strive to alleviate stress and give you piece of mind, enabling you to enjoy the rewards of your investment.

Take the first step towards success and make the most out of your newly inherited farmland asset. Call us toll free at 800-593-5263 or fill out our online form and we will have a Hertz Farmland Professional reach out to you.

Protecting Farmland for Future Generations

There’s no one-size-fits-all approach to conservation. At Hertz, we work with landowners to implement farmland conservation practices that make sense for their unique goals. Whether you're looking to improve soil health, enhance water management, or explore long-term preservation strategies, we're here to help you make the most of your land.

Explore a variety of topics below designed to support sustainable farmland stewardship. Simply click the image below to start your journey.

 

Ready to Make the Most of Your Farmland?

At Hertz, we’re here to help you implement conservation practices that work for your land. Whether you want to improve soil health, reduce erosion, or enhance water quality, our team can guide you through the best options for your farm. Call us at 800-593-5263 or visit hertz.ag.

Attorneys licensed in Iowa, Illinois, and Nebraska will receive up to 4 hours of CLE for attending one of our Landowner Educational Seminars. 

Iowa Attorneys - Receive 3.75 hours for all Iowa Seminars, the La Vista Seminar, and the Rock Island Seminar.

Illinois Attorneys - Receive 4 hours for all Illinois Seminars.

Nebraska Attorneys - Receive 3.91 hours for the La Vista, NE Seminar and the Sioux City, IA Seminar.​

Sell Your Farm with Confidence.

Our Central Illinois team is ready to assist with your land sale. We sell farm properties by private listing, public auction, and sealed bid sale methods. We also work with investors looking to acquire land.

  • Professional Auctions
  • Tax-Deferred Exchange
  • Buyer Representation
  • Maximum Returns

Demand For Illinois Farmland Is High!
 

 

Our Monticello, IL, Farmland Professionals are ready to help you sell your farm with confidence.







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Hertz Landowner Educational Seminar - August 4, 2022

Below is the information from our Hertz seminar on August 4, 2022. If you have questions, concerns, or would like to be personally contacted, please reach out to Kayse Jenkins (kaysej@hertz.ag). 

Scroll down to view all presentations and slides.

Grain Markets

Click here to download the slides from the Grain Marketing Presentation.

Supply Chain Issues Impacting Agriculture

Click here to download the slides from the Supply Chain Impacts on Agriculture Presentation.

Farmland Leases

Click here to download the slides from the Farmland Leases Presentation.

Land Trends & Values

Click here to download the slides from the Land Trends and Values Presentation.

 

Building Wealth Across Generations

For over 75 years, Hertz Farm Management has been a premier farmland asset management company in the Midwest serving as a trusted partner to generations of farmland owners. We specialize in professional farm management, land acquisitions, farm appraisals as well as farm real estate sales, auctions and acquisitions.

With offices throughout the Midwest, Hertz manages over 3,000 farms consisting of more than 674,000 acres with an estimated value of $6 billion. Our real estate team brokered over $1.5 billion in farmland transactions over the last 3 years.

75 years of Professional Farm Management Experience

  • Strong presence across key region of the Midwest allow opportunity to diversify by geography
  • Extensive network of clients and operators provides proprietary access to off-market opportunities
  • Professional managers identify top growers to enhance performance and achieve competitive rents
  • Focus on environmental best practices and sustainable management
  • Multiple operating/leasing strategies provide opportunity to maximize risk-adjusted income potential

 

 

Farmland Investment Opportunity

  • Farmland is a proven investment
  • Strong fundamentals for investment continue for real assets with strong demand and limited availability
  • Growing global demand of agriculture food products
  • While farmland values follow commodity price trends, they have shown resilience in recent years (see illustration below)
  • Farmland prices did not  weaken to the extent corn and soybeans prices did
  • Relatively low investor penetration; high barriers to entry
  • Attractive risk-adjusted return profile
  • Technology advancements provide opportunity to improve yields and operator economics
  • Annual income return combined with long term capital growth
  • Provide exposure to commodity markets without the short-term volatility
  • Cash lease agreements transfers short term weather and crop production risk from the land owner to the operator

 

Farmland Investment Fund

Grainfield Capital Management offers high net worth investors, family offices, and advisors serving affluent individuals the opportunity to include farmland in investment portfolios. Click below to learn more.

 

 

 

How can we help?


Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

Educational Resources

 

Learn about our services in these videos

          

Click Here to view our full Video Library

 

Keep up to date on important issues for landowners with our newsletters  

    

Click Here to join our mailing list

 

Follow us on Social Media

                         

 

Check our Blog for farmland market news and company updates

Hertz Landowner Educational Webinar Information - August 6, 2021

Farmland Values

Sustainability

Q & A

Hertz Landowner Educational Webinar Information - August 9, 2021

Grain Markets

Farmland Leases

Q & A

 

 

“One of the things that’s exciting about celebrating 75 years is looking ahead to the next 75 years and being focused on the foundation that Carl built, of standing out to do what’s right and take care of people.” - Chad Hertz, 3rd generation owner

On March 1, 1946, Carl Hertz opened Hertz Farm Management in Nevada, IA. His goal, to provide the highest level of service, advice, communication and commitment with integrity and care.

Today, 75 years later, that is still our promise and what drives Hertz Farm Management. Over the years we have had the opportunity to work with countless families, helping them make decisions that were right for them and their families. Whether it was how to keep the farm in the family, understand the value of what they have inherited or to sell their farm to settle the family estate, Hertz was there to help build their family legacy.

“The most important value is taking care of people, listening and really being client focused.” - Randy Hertz, 2nd generation owner

Webinar Questions & Answers

Download Q & A

 

Landowner Educational Webinar - Iowa Focus

Download Slides

 

Landowner Educational Webinar - Illinois Focus

Download Slides

 

Landowner Educational Webinar - Nebraska Focus

Download Slides

 

Landowner Educational Webinar - Minnesota Focus

Download Slides

Thanks for your feedback!


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Futures: at least 10 minute delayed. Information is provided 'as is' and solely for informational purposes, not for trading purposes or advice. To see all exchange delays and terms of use, please see disclaimer.

Commodity Markets: Future Detail


Copyright © 2024. All market data is provided by Barchart Solutions.

Futures: at least 10 minute delayed. Information is provided 'as is' and solely for informational purposes, not for trading purposes or advice. To see all exchange delays and terms of use, please see disclaimer.

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Grain Marketing

Skills

The skills involved in marketing today encompass more than a general outlook of the agricultural economy. Successful producers analyze their ability to carry risk and develop a disciplined strategy to market their commodities.

Marketing Committee

Hertz Farm Management utilizes a marketing committee to formulate a marketing plan tailored towards the individual goals and objectives of the owner. The committee's purpose is to remove emotion from our decision making process as well as customize our objectives to a more personalized approach for each farm. The objectives are reviewed by conference call every two weeks and updated as market conditions change. The committee also makes production estimates as to the size of the domestic and world crops which ultimately effect the price received.

Every Client is Different

We realize every client is different in terms of personality, risk preference, understanding of the futures market, and size of the crop produced. It is important to evaluate risk-carrying ability, the availability of on-the-farm storage, and our anticipation of market direction. We maintain a goal of selling the client's crop in the upper one-third of the market. It is important to note that a crop is usually not all sold at one time, but marketed during different time periods and rallies. A marketing plan is developed for each crop year before planting. Up to one-half of the crop may be forward contracted to take advantage of higher prices offered prior to planting.

Farm Managers

Hertz Farm Management has what we feel are the best trained and most knowledgeable farm managers in the industry. Our managers are comfortable with market alternatives and can customize a marketing plan to fit the goals and objectives of each landowner.

Leases

The purpose of a lease is to define the split of income, expenses, and responsibilities of farm owner and farm operator.

There are several types of leasing arrangements that can be negotiated. The exact terms of the lease will vary depending upon market conditions and individual situations. The return and risk of each type of lease should also be considered.

Another factor to consider is whether you, or your tenant, would like to update the terms of your lease for the upcoming growing season. If so, you will want to send a formal lease termination notice. This does not mean you are terminating the relationship, only that you would like the option to consider updating the terms of your current lease. Each state handles this process a little differently. See below for the termination dates by state.

Lease Termination Deadlines

Iowa – August 31st

Illinois  – Oral lease: 4 months prior to end of lease, or generally October 31st
              – 4 months prior to end of lease or as specified in the lease

Indiana  – Oral lease: 3 months prior to end of lease, or generally November 30th
              – Written lease: 3 months prior to end of lease or as specified in the lease

Minnesota  – Oral lease: 3 months prior to end of lease, or generally November 30th
                  – Written lease: 3 months prior to end of lease or as specified in the lease

Missouri – 60 days prior to end of lease

Nebraska – Oral lease: August 31st
                 – Written lease: August 31st or as specified in the lease

Wisconsin – September 30th

50-50 Crop Share Lease

Historically, it was assumed that the land resource, provided by the landowner, was equal to the operator's contribution of labor and machinery. Over the years, this was the most common type of lease. The crop income and crop expenses are divided equally between the land owner and farm operator. With higher crop yields and less tillage, the trend has been away from 50-50 crop share leases.

50-50 Crop and Livestock Lease

In addition to sharing the crop income and expenses noted above, the landowner participates in the livestock production with the farm operator. The specific lease terms depend on the type of livestock and the livestock facilities.

Modified Crop Share Lease

In addition to the land, the landowner provides all of the seed, chemicals, and fertilizer. The operator provides the machinery, fuel, and labor. Each party is responsible for drying and storing his respective share of the crop. The owner receives from 65 to 80 percent of the crop depending on the quality of the land. This arrangement will normally provide a higher return to the landowner as compared to the 50/50 crop-share lease.

Custom Operation

  • The owner receives the entire crop and government payments.
  • The owner pays for all the cropping expenses.
  • A farmer in the local community is paid to till, plant, and harvest the crops.

Most progressive and timely operators have more than an adequate line of equipment to farm their current operation and are interested in custom farming to have a guaranteed cash flow. As they already have their equipment and labor, their only cost is fuel and repairs. The custom operation will generate a higher net income on above-average land, particularly with favorable yields and commodity prices.

Percentage Lease

A percentage lease is similar to a cash rent lease. However, the owner receives a specified percentage of corn or soybeans delivered to an agreed grain terminal or location and a percentage of the government payment. The operator pays all expenses. This gives the owner some inflation protection and the ability to increase his return through effective grain marketing. Once again, it is important to evaluate the credit worthiness of the proposed operator and to evaluate the herbicide, fertilizer, and method of farming to protect your land investment. Improper application rates and farming methods can reduce the production potential of the farm. Generally, the owner's percentage varies from 30% to 40% depending on the quality of the land.

Cash Rent

An operator pays a set amount of cash and the landowner does not participate in the crop production. Many leases function with one-half of the rent paid on March 1 and the balance paid after the harvest is completed, while some leases are paid entirely on March 1. Current interest rates may influence the payment date arrangement. It is important to evaluate the credit worthiness of the proposed operator and to evaluate the herbicides, fertilizer, and method of farming to protect your land investment. Improper application rates and farming methods can reduce the production potential of the farm. It is equally important to execute a UCC-1 financing statement to ensure collection of the rent.

Variable Cash Rent

Works the same as cash rent with an added variable component. This allows the landowner to share in some of the risk, and reward, without actively participating. The landowner can be guaranteed a base rent, plus a potential variable, or flex, payment. The variable component can be based on several factors that the landowner and operator agree on. Examples include: crop yield, commodity prices, gross income (yield and price) and net income (yield and price minus inputs), among others.

Please contact us to discuss leasing alternatives and an estimate of net income for your farm.

 

Ag Update Newsletter

Get to know our clients as they tell their story of farmland ownership and what it means to them and their families. Gain a better understanding of conservation and stewardship practices that are being implemented across the Midwest. Learn about the factors impacting the commodity markets and land values. 

Current Issue

 

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Careers

We are a team of Farmland Professionals dedicated to providing our clients with the highest level of integrity, service and commitment to excellence.

Looking for a Career Change?

Hertz Farm Management has offices throughout the Midwest, and whether we have an active open position posted or not, we are constantly looking for quality individuals like YOU to add to our field professional team of Farm Managers, Real Estate Agents, and Certified General Appraisers.

If you are an Agricultural Professional interested in helping us serve our valued clients, please submit your information!


Our Winter 2025 In-Person Landowner Educational Seminars Are Open For Registration! 

Join us at one of our Landowner Educational Seminar locations to learn how agriculture is evolving and how those changes will impact land values, leases and more. These seminars are designed for landowners who don’t farm their land. If you’re planning for the next generation of owners, we encourage you to bring your children and/or grandchildren!

To Register, scroll down and select the location below that you would like to attend.

Topics Include:

  • Grain Markets
  • Lease Trends/Leasing Alternatives
  • Beyond the Headlines
  • Client Services
  • Land Trends and Values
  • Hertz Farmland Professionals Panel

Additional Information:

Registration begins at 8:30 a.m., Seminar from 9:00 a.m. to 3:00 p.m.

Cost: $35 per person or $50 per couple. Walk-in price: $50 per person, $75 per couple.
There is no charge for current clients.
Registration confirmation, an agenda, and a location map will be provided to you.

Agriculture Industry Links

2024 Year In Review

 

Click the images to download PDF files

Land Values Surveys

4R Plus - Nutrient Management and Conservation for Healthier Soils

Today, the business case for healthy soils is stronger than ever. Thanks to a better understanding of soil management, you know that healthier soil helps retain nutrients and moisture – and can generate a corresponding rise in productivity, profitability and resiliency. It also can increase the value of your land for the next generation.

4R Plus involves using precise 4R nutrient management and conservation practices to provide nutrients when the crop needs them and to enhance soil health and improve water quality. The goal is to achieve a more productive crop now and in the future.

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Weather

Agronomic

Renewable Energy

Commodity Markets


Copyright © 2024. All market data is provided by Barchart Solutions.

Futures: at least 10 minute delayed. Information is provided 'as is' and solely for informational purposes, not for trading purposes or advice. To see all exchange delays and terms of use, please see disclaimer.

Current Headlines

Agriculture Industry Information

Keeping You Up-To-Date

Our goal has always been to help landowners better understand their investment and to feel comfortable with their land ownership. The links will help you stay current with recent Ag news and commodity prices.

We have also included some helpful Agriculture links as well as some information on Soil Ratings systems.

Also, we'd love to hear from you. If there are additional topics you would like information on, or websites you feel would be helpful to include, please let us know! Send us an email through our Contact Us Form.

Trusted Agriculture Appraisals

Hertz Appraisal Services delivers top-notch agricultural valuations! Our certified farmland appraisers listen to understand, and then tailor our services to your situation. We specialize in well-supported farm appraisals and have designed our reports to be easily understood.

We provide valuation services for:

  • Estate purposes
  • Charitable donations
  • Family gifting
  • Equitable division of farmland
  • Asset management
  • Selling and purchasing
  • Litigation
  • Large real estate holdings

We currently offer appraisal services in IowaIllinois, southern Minnesota, eastern Nebraska, and western Indiana.

Non-appraisal valuation services are available in western Indiana, Illinois, Iowa, southern Minnesota, and eastern Nebraska.

To begin the conversation, simply fill out the form below or call us at 800-593-5263

Appraisal Request Form

Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

Hertz Outlook Newsletter

The Hertz Outlook is a quarterly publication focused on the Midwest Farmland real estate market. Each quarter we provide updates on the changing landscape of Midwest farmland values and all of the factors affecting them.

Current Issue

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Note: The interactive features of our website work best when using Chrome, Safari, Edge, or Firefox browsers.
 

Current Listings

Farmland Real Estate

At Hertz Farm Management and Hertz Real Estate Services, we recognize the profound connection individuals have with the land. Whether you value financial potential or the emotional significance of your farm, we have understood and appreciated the true worth of land since 1946.

Our specialized team excels in agriculture real estate. From land for sale through a private brokerage listing, to farmland auctions, acquisitions, and exchanges, our team of real estate professionals have got you covered.

With our extensive knowledge and expertise in the industry, we offer a seamless experience, guiding you through the process of acquiring or selling farmland, ensuring your investment goals are met. Unlock the possibilities with Hertz as we assist you in buying and selling farmland near you.

The Hertz Farm Management and Hertz Real Estate Services team specializes in farmland sales, auctions, acquisitions and exchanges.

Farmland Real Estate Information Request

Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

Professional Farm Management

Hertz Farm Management offers specialized farm management services that cater to landowners who are not directly involved in farming. As farm managers, we employ a personal and professional approach to address your goals and objectives as a landowner.

One of the biggest advantages to farm management is that we handle all the details and give you peace of mind. When you work with Hertz, you can rely on detailed records, consistent on-site supervision, and the assurance that we will represent you effectively. Collaborating with top agricultural farm operators, we strive to ensure your success and satisfaction throughout the process. Experience the difference our expertise and dedication can make in optimizing the management of your farm.

How can we help you with your farm?

Subscribe to our mailing list to receive current news, farmland listings and upcoming farmland auction information.

Building Wealth Across Generations

Hertz Farm Management, founded by Carl Hertz in 1946, is driven by our core values of providing the highest level of service, advice, communication and commitment with integrity and care.

Today, we continue to help families preserve their agricultural legacies, offering guidance on matters such as succession planning, asset valuation, and estate settlements.

 

Professional Farm Management

Hertz Farm Management offers specialized farm management services that cater to landowners who are not directly involved in farming.

With our personalized and professional approach, we serve as farm asset managers, diligently handling all the details required to fulfill your specific goals and objectives. By relying on our hands-on business expertise, we deliver the tailored management service you need.

 

Farmland Real Estate

The Hertz Farm Management and Hertz Real Estate Services team specializes in farmland sales, auctions, acquisitions and exchanges.

With our extensive knowledge and expertise in the industry, we offer a seamless experience, guiding you through the process of acquiring or selling farmland, ensuring your investment goals are met. Unlock the possibilities with Hertz as we assist you in finding and selling land for sale near you.

 

 

Agricultural Appraisals

Hertz Appraisal Services delivers top-notch agricultural valuations! Our certified farmland appraisers listen to understand, and then tailor our services to your situation. We specialize in well-supported farm appraisals and have designed our reports to be easily understood.

If you need a valuation of agricultural property, we would love the chance to visit with you.

Note: The interactive features of our website work best when using Chrome, Safari, Edge, or Firefox browsers.

Current Auctions

Auction Results

Can we help you find something?

How Can We Help?

If you would like to talk to us about your individual farmland situation, we'd he happy to meet with you and answer any questions you may have. There is no cost or obligation.

Our Goal is to Help You Make the Most of Your Farm Ownership

Please fill out the Contact Us form and one of our Farmland Professionals will get back to you soon. Or, if you prefer, you can contact one of our offices directly. We look forward to hearing from you.


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Related Documents

Farmland Leasing Options

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Related Documents

Hertz Company Brochure

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Hertz Real Estate App

Keep up with all our current listings and auctions!