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Carrie Seidel joined Hertz Farm Management in April of 2018 as a farm manager in Mason City, IA.  Prior to joining Hertz, she spent 4 years as a District Sales Manager for Wyffels Hybrids.

She graduated from Iowa State University in May of 2014 with a Bachelor’s Degree in Agricultural Studies and a Minor in Agronomy.  While attending college, she was active in various clubs and studied abroad in both Brazil and Australia.  She held multiple internships ranging from crop scouting to agronomy sales. 

Carrie grew up on a dairy farm in Northeast Iowa.  She is married to her husband, Parker, and lives in Dumont, IA on his family’s land.  Both she and her family enjoy spending time outdoors.

She is a licensed Real Estate Agent in both Iowa and Minnesota.  Carrie is also a member of the American Society of Farm Managers and Rural Appraisers, Mason City Rotary Club, and the Agri-Business Committee with the Mason City Chamber of Commerce.  Her accreditations include being a Certified Crop Advisor and an Accredited Farm Manager.

Chris Smith joined Hertz Real Estate Services in January 2012, expanding the Nevada, Iowa, office in agricultural real estate sales and farm management.

Chris is an active member of the Realtors Land Institute (RLI), serving as the Iowa Chapter President in 2016. Chris is also a member of the American Society of Farm Managers and Rural Appraisers (ASFMRA) where he is working towards his accredited Farm Manager designation. Chris is an achieved auctioneer specializing in land sales. 

With a strong belief in community activities, Chris volunteers his time for the Drake Relays, Knights of Columbus, Habitat for Humanity, and various school activities.

He grew up on a family farm near Malcom, Iowa. Chris, his wife Erin, and their children live in West Des Moines.

Adam joined Hertz Farm Management in February 1999. His strong farming background, agronomy skills, and relationships with many farmers have given him the knowledge and experience to be a successful farm manager.

Adam’s experience with farming goes back to childhood where he grew up and helped operate his family farm in southeast Iowa. This allowed Adam to gain experience with daily chore activities and recommendations on fertilizer, seed, and chemicals. While working at Cenex Land O’ Lakes, he was a seed team leader and an Eagle Squadron Member.

Adam is an active member of the American Society of Farm Managers and Rural Appraisers and an Iowa licensed real estate salesperson. 

Since Jeff has been with Hertz Farm Management, he has had many achievements. Jeff has appraised, managed, sold, and acquired rural properties for clients since 1986. Jeff worked out of the Mt. Vernon office from 1986 until moving to Waterloo in 1990 to become the office manager. He moved into the role of President of Hertz Farm Management in 2016.

Jeff belongs to several organizations, including: American Society of Farm Managers and Rural Appraisers (ASFMRA), Farm Managers Advisory Board, and Waterloo and Cedar Falls Chambers of Commerce. In the past, Jeff has been the Chairman of the Awards and Scholarships Committee and the FFA Contest and Awards Committee for the Iowa Chapter of the ASFMRA. In 2000, Jeff received the Land Stewardship Award from the Iowa Chapter ASFMRA for his soil conservation efforts, and in 2009 received the National Farm Manager of the Year award.

Jeff grew up working on a grain and livestock farm in Northeast Iowa. From there he went on to become an animal caretaker on the Iowa State University Beef Training Farm from 1983-1986 while attending ISU. In 1984, Jeff was a research intern for Asgrow Seed Company. He worked as a data collector for the Iowa State University Economics Department in 1984-1986. Jeff is married and has three children and six grandchildren.

Morgan Troendle joined Hertz Farm Management in May 2009 after working as an intern in 2008. He is a accredited farm manager and markets agricultural real estate as a licensed real estate broker in Iowa.

Morgan graduated with an Agricultural Business Degree from Iowa State University in 2009. He grew up on a farm near Cedar Falls, IA, and worked on various grain and livestock farms throughout Northeast Iowa.

He is a member of the American Society of Farm Managers and Rural Appraisers. Morgan and his wife are members of Orchard Hill Church in Cedar Falls.