Three Hertz Farmland Professionals Receive National ASFMRA Honors
Three Hertz Farm Management professionals received national recognition from the American Society of Farm Managers and Rural Appraisers ® (ASFMRA®) during the organization's 2026 Awards and Accreditation Ceremony in Litchfield Park, Arizona.
Morgan Troendle, AFM, was named the 2026 Professional Farm Manager of the Year; Carrie Seidel, AFM, received the Early Career Award; and Chad Hertz, AFM, was recognized with the H.E. "Buck" Stalcup Award for Management Education.
The honors recognize contributions to professional farm management, leadership within the agricultural industry and the advancement of educational opportunities for rural property professionals.
Morgan Troendle, AFM — Professional Farm Manager of the Year
Troendle received the 2026 Professional Farm Manager of the Year Award, presented by Syngenta. A native of Cedar Falls, Iowa, and graduate of Iowa State University, Troendle began his career with Hertz Farm Management following college and continues to serve clients through the company's Cedar Falls office.
Carrie Seidel, AFM, CCA — Early Career Award
Seidel received ASFMRA's Early Career Award, which recognizes outstanding members within the first 10 years of their careers. Seidel joined Hertz Farm Management in 2018 as a farm manager in Mason City, Iowa. Raised on a Northeast Iowa dairy farm, she graduated from Iowa State University and holds credentials as an Accredited Farm Manager, Certified Crop Adviser and licensed real estate agent.
Chad Hertz, AFM — H.E. "Buck" Stalcup Award for Management Education
Chad Hertz, CEO of Hertz Farm Management, was one of three recipients of the H.E. "Buck" Stalcup Award for Management Education, recognizing individuals who have dedicated their knowledge and time to advancing ASFMRA's educational offerings.
Hertz collaborated with fellow recipients Danielle Celaya, AFM, and Dennis Reyman, AFM, ARA, to develop ASFMRA's Financial Literacy seminar. The program was designed to strengthen financial education among rural property professionals and was taught for the first time this fall.
About ASFMRA:
The American Society of Farm Managers and Rural Appraisers® (ASFMRA®) is the largest professional society for rural property land professionals, representing 2,200 members in 30 chapters throughout the United States. ASFMRA members provide management, consultation, valuation and real estate services for rural and agricultural assets. Members follow a professional code of ethics and continuing education requirements. Learn more at asfmra.org.
About Hertz Farm Management
Founded in 1946, Hertz Farm Management is the premier farmland asset management company in the Midwest. The company specializes in professional farm management, farm real estate sales, farmland auctions (live and online), land acquisitions, and farm appraisals. With multiple offices across the Midwest, Hertz manages more than 3,100+ farms totaling over 695,000+ acres. For more information, visit www.hertz.ag.
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