Our Story


In the fall of 1945, Carl F. Hertz found himself at a crossroads. “I was traveling way too often and wanted to be home to see my kids grow up.”

It was his family-first approach and passion for farmland that led him to open Hertz Farm Management on March 1, 1946. When Carl opened the doors, he insisted on one thing: In everything we do, operate at the highest level of integrity. Decades later, we remain committed to this value.

For 70+ years, our Farmland Professionals have been caring for farmland owners and their agricultural investments. With a full range of services including professional farm management, real estate, and appraisal, we help our clients reach their ownership and family goals.


Our Promise

We promise to provide the highest level of service, advice, communication, and commitment we can deliver with integrity and care.


Following in the legacy of Carl Hertz, we do everything we can to help clients care for their farmland by delivering on our promise. To guide us in our efforts, we follow three core values.

To us, integrity means being honest, being fair, and treating people with respect. With every client and interaction, we strive to follow through on our promise and provide the highest level of service to everyone we meet.

Part of being a professional is making ourselves experts in the industry. Carl Hertz became one of the first Accredited Farm Managers in the United States, which is why all our farmland professionals seek to improve their understanding of relevant issues and new farm technology.

Client Focus
Our clients’ needs, objectives, and goals, guide the decisions that we make on their behalf.


“During the many years the land has been with Hertz, the three farm managers that have cared for our farms have brought a wonderful gift of personal-social skills, background of knowledge, excellent tenant selection, detailed financial statements, absolute integrity and excellent communication skills.”
-Arthur Family

Related Documents

Hertz Company Brochure

Auction Calendar